About 80% of the U.S. population lives in urban areas. If you’re part of that majority, then you know how easy it can be to view cities as separate from the outdoors. But enjoying nature doesn’t have to be relegated to weekend getaways. Fjällräven, a Swedish brand with a distinctly non-American take on the relationship between humans and nature, has set out to prove it.
“We’ve been trekking for more than 50 years; I hope we never get there.”
— Åke Nordin, founder of Fjällräven
Introducing: the Fjällräven Guide to Outside. This comprehensive site showcases 10 adventure-forward cities across North America with unparalleled access to the outdoors — demonstrating that you can find incredible adventures anywhere.
Explore the Guide
Inside the Guide
Thanks to its Swedish roots, Fjällräven believes trekking through nature, going slowly, carrying everything you need on your back while enjoying every step, should be accessible to everyone — anywhere and any time of year.
Head to the guide to watch videos and get recommendations for exciting and unexpected places to enjoy nature near major North American cities. From urban trails and parks to day trips just outside each metropolitan area, discover why these cities have earned the Fjällräven stamp of approval.
Or check out more detailed guides for year-round outdoor adventures in each city:
Explore the Guide
Outfit Your Urban Adventures
According to Scandinavian culture, there’s no such thing as bad weather — only unsuitable clothing. Fjällräven’s functional and durable gear, featuring timeless designs, make outdoor exploration a year-round affair.
Throughout the guide, local Fjällräven stores share recommendations for the best outerwear, layers, trousers, and backpacks to outfit adventures in their cities. Shop online before your trip, or visit the brick-and-mortar Fjällräven store at each destination.
This post was sponsored by Fjällräven.
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