Kick Off 2025 With New Year’s Deals From HOKA, Apple, Velocio, and More

HOKA: Up to $60 Off

With HOKA’s stellar running shoes continuing to surge in popularity, it’s no small feat to snag a pair at a decent discount. But right now, even right after the holiday season, it’s possible to buy many of the brand’s bestselling models in a rare New Year’s sale.

That includes the Bondi 8, which we called “big, bold, and comfortable” in our 2022 review. It’s selling for $60 less than the normal price tag at the moment, along with other popular models like the Clifton 9 and Mach 6.

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Velocio: Save 20% on Winter Cycling Kits

It’s getting cold out there, cyclists! If you need to level up your winter cycling apparel, New England bike brand Velocio has a great deal going.

If you build your own bundle from the brand’s latest winter apparel releases, you can pair any jersey with any bib and take 20% off the order. Velocio makes solid cycling gear, and right now, you can save about $150 on the Deep Winter Bundle (available for either men or women), bringing the total price down to $600.

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Backcountry: Save Up to 40% Off

You can save on many beloved brands by shopping Backcountry’s Winter Sale. You’ll find discounts up to 40% on gear and apparel from a host of different outdoor companies.

A highlight of the sale, however, is Backcountry’s own winter gear. Skiers can save 33-40% on the brand’s Cottonwoods Collection, which includes bib pants and GORE-TEX shells aimed at “all-terrain explorers.”

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Apple Watch SE: Save 20%

Amazon has a sweet deal going on a 2nd-generation Apple Watch SE. Normally $250, you can slap one of these smart watches on your wrist for just $200 after a 20% discount.

Apple Watches offer many of the same benefits that outdoor athletes get from similar watches from Garmin and COROS, which is why the Apple Watch Ultra earned a spot on GearJunkie’s guide to the Best Fitness Watches of 2025. The Apple Watch SE on sale here doesn’t have quite the same functionality, but it also costs half the price, so it’s a solid choice for anyone looking for their first smartwatch.

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Handup: More Than 30% Off Flannel

You can save $19 this weekend on all of Handup’s FlexTop Flannel shirts, one of the cycling brand’s latest releases. Just use the code FLANNELFRIDAY at checkout to save more than 30% on these $60 shirts.

While there are several designs, including the expected geometric patterns so common on flannels, I’m a fan of the Solid Olive. It offers the fabric’s characteristic warmth but with a classier, two-color aesthetic. But all of the FlexTop Flannels from Handup come with a solid fabric panel across the top of the shoulders.

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